SOCIAL MEDIA MANAGEMENT 

SHANNON GAGNON

After four years of education in Communication, Business, and Journalism, Shannon ventured into sports marketing both at the collegiate and NFL level, for Juniata College and the Philadelphia Eagles. After another two years of obtaining her Master's Degree from Auburn University with a heavy focus on Public Relations, she began to manage social media marketing for a New Orleans crisis communications company. This career path led her to take on her own clients, mostly from referrals in the National Speakers Association. Now Shannon's clientele ranges from business professionals such as lawyers, to real estate agents, to award-winning authors. While local New Orleans clientele is a bonus, most of Shannon's clients work with her virtually, even from Canada!

Education

Auburn University, Master of Arts, Communication/Journalism
May 5, 2013 GPA: 4.0


Juniata College, Bachelor of Arts, Communication/Business Studies
May 2010 GPA: 3.72 Cumma Sum Laude


Social Media Strategist
Braud Communications Mandeville, La. January 2013 – Present

  • Responsible for managing 7 social media accounts with approximately 9,000 followers
  • Designed E-newsletters and distributed to over 5,000 clients
  • Wrote copy and proofed all marketing materials
  • Filmed and edited marketing videos and posted to YouTube and CNN iReports
  • Edited and published all blogs and LinkedIn Pulse posts to enhance search engine
  • optimization
  • Strategized major social media marketing campaigns
  • Created professional and appealing social media posts in the client's voice



Director of Online Reputation
The Extraordinary Team, Mandeville, La. September 2013 – Present

  • Responsible for managing 7 social media accounts with approximately 5,500 followers
  • Participated in all web presence decisions such as web design and blog layout
  • Edited and published two blog entries per week
  • Edited blog posts and social media posts to enhance search engine optimization
  • Scheduled monthly editorial calendar, phone calls with client, tracked and reported posts daily
  • Monitored all social media feedback and traction, notified client when necessary
  • Directed client toward building a more professional online brand
  • Edited, designed, and sent out monthly online newsletter



Philadelphia Eagles Guest Services Coordinator
Philadelphia, Pa. Winter 2010 - Spring 2010

  • Planned, executed and debriefed events at Lincoln Financial Field and NovaCare complex
  • Assisted in the management of 69,000 fans and over 400 Game Day Staff members
  • Independently created an evaluation system of NFL websites to improve Lincolnfinancialfield.com
  • Responded to guest comments, questions, and feedback through daily phone calls, 5 E-mail accounts and 3 hotlines
  • Coordinated the stadium-wide Lost and Found program after major events
  • Supervised a group of 60 Game Day Staff in their assignments
  • Participated in the remodeling of Wister Elementary School playground for the Youth Partnership non-profit department
  • Utilized human resource skills in conducting 60+ phone interviews for Game Day Staff



Public Relations Financial Advisor
Auburn University, Al. January 2012 – May 2012

  • Placed first in a nationwide public relations competition to win $5,000
  • Created and implemented a public relations campaign for America’s Natural Gas Alliance
  • Started a bank account, created a budget plan, distributed money to team members, recorded spending
  • Explored every avenue and connection on Auburn’s campus to save money
  • Created presentation of financial team accomplishments, savings, ROI, for ANGA headquarters in Washington, DC



Assistant Sports Marketing Director
Juniata College, Pa. August 2010 - May 2011

  • Took on the primary responsibility for marketing 19 total varsity sports programs
  • Filed weekly reports with respective conferences, media, and the Division III NCAA
  • Trained and supervised five interns in their assistance with sports information responsibilities
  • Collaborated with event management staff to run home game sporting events
  • Filmed and edited games to produce highlights for the athletics website
  • Edited photos, and wrote articles to create game programs to distribute to fans
  • Wrote journalistic and public relations style press releases for sports teams and coaches
  • Updated the athletics website daily